As a business owner, business consultant, and business professor, I have been asked numerous times for the secrets of recession proof businesses. Recession proof businesses that I work with all seem to have one thing in common: recession proof business owners. Here are the top 10 vital qualities of recession proof businesses and their owners.
Jacob’s time was already scheduled for the rest of the evening, and he was leaving Boston the next morning for Los Angeles, where he would visit with friends before going on to the Silicon Valley for business. He thought to himself, “Ah, should I call him? Should I not?
Do something out of the ordinary. Who says you have to do something like everyone else? What can you do that sets you apart? My example: I’m a business consultant who hosts a radio show targeted to my ideal audience. This is a way that I can help them learn more and introduce myself as a resource.
You’ll want to write a standard appeal for renewal to be sent out in plenty of time for subscribers to renew. And you’ll have to follow up for those who choose not to renew at the end of their present subscriptions.
Because of their specific information,, newsletters can command a high subscriptions fee. Business can afford to spend money to offer executives top-rate information..
A lack of market research is one of the common mistakes people make when starting a business. Before you invest all your money in a new venture, make sure that you conduct some sound market research and find out some background information about the business sector you are about to enter. You will need to ask yourself some basic questions such as, ‘Is my product really going to sell well and what price will I charge?’, ‘What type of customers will my product appeal to?’ and ‘Where and how will I sell my product?’ Doing some simple, quick surveys can help you find out the answer to some of these questions.
Get specific – show how you solved a problem for a client. This accomplishes two things: 1) it shows your expertise and 2) it shows that there are no quick, cookie-cutter solutions to individual issues, whether your customer needs technical help, marketing help, or design help.