Remember when you started your business? How much fun you thought it would be to be your own boss, to help hundreds or thousands of people with your talents, to have a flexible schedule? Then you woke up, and realised it wasn’t quite what you expected?
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Sometimes, there is no obvious message in campaigns. And I know many people shrug shoulders while I say this. A message? What’s the point? Well, the fact is that whether you deliberately put it in or not, every social media campaign carries a message with itself. Sometimes, these are cleverly fabricated ones, and all the other times, they come out naturally.
Competition Differentiators. What sets you apart from the competition? Starbucks created an entirely new lingo for ordering coffee sizes. This is on a larger/big brand scale but as a smaller business it means narrowly defining your offering and creating your differentiator that clearly sets you apart from your competitor. What really separates you from the rest? As an advertising and Website Development that caters to small business owners, what sets Kherize5 apart from the others? Is it as simple as who we have worked with or is it how we can make you look good and get noticed?
Any concept can be made either amazing or stupid based on how well it is being presented. Simple ideas can be made to appear complex and complex ideas can be made to appear simple. However, the idea is that the final product the audience sees should be simple to comprehend, even though it means a completely complex concept and execution. The audience doesn’t really bother about how difficult or easy it was for you to make the product, but they subconsciously are bothered about whether the campaign is easy to understand or not. If it doesn’t, then the whole exercise goes a waste.
A big mistake that many companies make when it comes to Facebook is to set up their page… then do nothing. If you do not give people a reason to visit your page frequently, they won’t! Make sure your customers and potential customers see the value in visiting your page regularly. We are unlikely to do things that don’t have a payoff, so give people a reason to visit your page.
All it is going to take is one local small business page being shut down by Facebook for everyone else to sit up and listen. Until then, if I can’t beat them, I might has well join them… so for every share, like and comment this post gets, everyone will win… POOF!!!!!