List all the human attributes inherent in your business personality. An accounting firm may want to project stability, reliability, and a conventional outlook – think the avuncular voice of Walter Cronkite. An advertising agency might want to deliver a hip, cutting edge, in your face creative personality – think the edgy delivery of Chris Rock or Dennis Leary. Now before you get all excited and start shouting, ‘how I am I going to afford these guys?’ the answer is you don’t. There are great voice actors available at very reasonable prices that can project the desired style and delivery.
Some users of the internet are not qualified as prospects for your Business for sale Phuket, in the sense that they are not looking to buy anything.So, then I took down my sales pages and went for branding, or simply hunting for leads. People will give you their email address if you offer them something that will help them get more traffic, get more leads, or more tools, and for free. After all, they too are looking to earn money online, not to spend more.
Problem is, this view, in a large part encouraged by major media, is just plain wrong. It may have been true in the 1980’s and maybe even into the early 90’s, but Ford and then GM both started on plans to fix what was wrong with Detroit, we just had this pesky “financial crisis” that ruined their best laid plans. Ford is ahead of the game now because they started sooner, Chrysler is in the worst shape because of foreign ownership during this critical time. (most forget that Daimler of Germany owned Chrysler from 1998-2007) When we look at the facts, they tell a different story. Over the next couple of articles we will look to recent history and see what brought us here. Stay tuned.
Don’t punish people with your ads by making them difficult to read. Time is gold so don’t expect people to read through your cluttered ads. Make it short and sweet so people can easily read your ads and get the message quickly.
As cash has met it’s match with plastic. Other forms of payment begin to unfold. Some being minor adjustments, like using your Debit card as a Check Card, or setting up ACH credits/debits through your checking account via your debit card(or voided check), to things like simply handling all expenses online through various e-bill programs.
What are their interests? What passions do they enjoy? What books and magazines do they buy and subscribe to? What have they formerly bought that is similar to what you are offering them?
If you are on a tight budget, make shelves student style with bricks and planks. Don’t buy wire baskets, use plastic trays. Make filing cabinets with plastic carry-boxes or use cardboard archive boxes. Hijack any sturdy table.