About Us

Enhancing Financial Security and Resilience for More Than 100 Years

About Us

Enhancing Financial Security and Resilience for More Than 100 Years

Vision | Mission | Values

At GuideStone®, we are committed to providing retirement solutions, insurance coverage and investment products and services to churches, ministries, organizations and institutions as well as ministry-minded individuals.

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Our Vision

Every servant of Christ finishes well.

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Our Mission

We enhance the financial security and resilience for those who serve the Lord.

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Our Values

Integrity | Heart | Skill

GuideStone was founded more than 100 years ago to meet the financial needs of retired pastors, their families and, in many cases, their widows. Today, we serve more than 50,000 churches and ministries and 250,000 individuals, including pastors, ministers, church workers, missionaries, hospital employees, university and seminary staff, and countless others serving in ministry organizations around the world.

As one of the historic boards of the Southern Baptist Convention (SBC), GuideStone affirms the beliefs and statement of faith adopted by Southern Baptists.

View Our Story

Count on GuideStone to walk alongside you today AND help you prepare for tomorrow.

From the first day of your career to your last and into your retirement years, GuideStone will be with you every step of the way through our comprehensive offerings:

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Retirement Solutions

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Faith-based Investing

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Life Insurance and Health Plan Coverage

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Property and Casualty Coverage

And if you end up needing a little extra help, we’ll be there, too.

Our founder, Pastor William Lunsford, promised GuideStone would be there for retired Southern Baptist pastors, workers and their widows who faithfully served our Lord and now find themselves struggling to make ends meet. We’ve never strayed from that promise — as our Mission:Dignity® ministry is at the heart of our organization.

Our mission is their dignity.

Do you need financial assistance in retirement or know a retired pastor or his widow who does?

Learn More About Mission:Dignity

But no matter what we do, our shared Christian values remain front and center.

By advocating for the faith-based values of life, family, stewardship, health and safety, GuideStone represents each of our 250,000 participants in the larger conversation of faith and Christian values. We help influence companies to enact authentic, positive change as they conduct business. Additionally, we serve as your advocate in the halls of government, working with regulators and legislators on behalf of those we serve.

Because we believe in holding fast to our ideals, several decades ago GuideStone implemented an investment policy to help support our biblical values through the protection of the health, safety and emotional well-being of those we serve. Therefore, GuideStone does not invest in any company that is publicly recognized as being in the alcohol, tobacco, gambling, pornography or abortion industries.

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GuideStone stands actively with all believers who seek to be the light of the world (Matthew 5:14).
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GuideStone stands for the rights of those who cannot speak for themselves, whether it is a hurting mother or a child in the womb.
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GuideStone stands with the thousands of innocent women and children victimized by human trafficking and the brokenhearted men and women hurt by the pornography industry.
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GuideStone stands with those struggling against the gambling industry and the addiction, crime and bankruptcy that accompany it.
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GuideStone stands with those who struggle with tobacco use, which destroys their bodies with harmful toxins and causes one in every three cancer deaths.
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GuideStone stands with the 14.1 million Americans who suffer from alcohol dependence and cause one in every three motor vehicle crash deaths in the United States.

Other Ways to Connect with GuideStone

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Icon of Bible with bookmark Working with Like-Minded Ministries

Key leaders, ministries and businesses within the evangelical world come alongside GuideStone as we serve our participants.

Icon of briefcase
Icon of briefcase Combining Career with Christian Values

Are you ready to take your career to the next level? GuideStone is a ministry that utilizes best business practices. Combine your heart for service with your knowledge and experience to impact the Kingdom.

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Icon of three people, one in front and two behind Leading by Example

Meet the senior leadership of GuideStone, who seek to lead our organization and serve our churches, ministries, pastors and ministry-minded individuals with the integrity of their hearts and skillfulness of their hands (Psalm 78:72).

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Icon of loudspeaker cone projecting sound Staying Current with the Latest News and Updates

From news releases to videos, webinars and more, make sure you’re up-to-date on what’s going on at GuideStone.

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